SEO stand for Search Engine Optimization. In plain words, it is the technique of making a website easily seen by Search Engines. It helps in the promotion of sites using basic HTML knowledge and simple text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
There are two important factors affecting SEO
- Keyword (Relevance)
- Links to your site (Importance)
Search Engines decides the rank of your site. And to understand more about SEO, you need to understand how search engines work. Think of it as a big election. All websites in the world are candidates. Your website is your own campaign material and how you make your content relevant will depend on you. Your campaign is your keyword (relevance). Now, the links pointing towards your website is considered your votes. So the more websites pointing to your site, the more votes you earn, thus the higher its ranking (importance).
Search Engines crawls the Internet by sending “robots” or “spiders” to check each website. They analyze the the words on your page and this tells them when to display your site each time a visitor uses the keyword in searching. So the first thing you need to know when you start an SEO campaign is your keywords. Figure out what your visitors of customers usually look for at search engines.
The idea is to frequently use these keywords or key phrases on your website’s content and HTML coding behind each page. The more frequently you use these keywords, the more relevantly you’ll be considered relevant by the search engines, and the more likely you appear in search results for those words.
Links to your site
Links to your site tell the search engines how important your site is. They assume that if a site is important enough, a lot of other sites will link to it. And eventually, it’s important for search engine users to display at the top rankings.
Links to your site are also called “backlinks” or “inbound links”. Like the votes in an election, the more links you have, the better chance to be on the top rankings.